I recently wrote a post about a marketing genius, and I'm not even sure he knows he's one. His name is John Nese, and to say that Nese is passionate about his job is an understatement. When Nese, the proprietor of Galco’s Soda Pop Stop in Los Angeles, was asked to describe his product in one word, he simply replied: “Happy." How about two words? His second answer was “Smile." So who is this wacky soda man who speaks like Frankenstein? Turns out he's a brilliant storyteller. And he had the cajones to stand up to Pepsi.
Read the rest of this post over at the Post Advertising blog, where I'm a contributor.
Image courtesy of Darwin Bell on Flickr
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