Storytelling is a concept that I've continually bumped into in the last few months. In December I wrote about the power of storytelling in presentations for engagement and recall. Just recently I noted the incredibly creative and funny comics of Matthew Inman at The Oatmeal. Again I've found myself recently engaged in a number of conversations about the role of storytelling in marketing what it takes to truly get your story across.
Like in presentations, storytelling is paramount in getting your brand's message across. Consumers are no longer willing to be interrupted. Those days are over. They've been over for a while now. Gone are the days of actually selling someone during a cold call, grabbing their attention during a commercial (thank God for DVRs), or slapping an ad in a magazine. They're gone, and good riddance.
The new rules of marketing and PR are upon us, and I welcome them with open arms. I love being in the marketing field in this day in age. In order to be allowed to tell your story, you are required to be and do all the things that I enjoy being and doing:
Are you willing do to and be all these things to tell your story? Are you willing to lose some control? Many marketers aren't, and their companies are sinking. Those who are willing are doing great things.
Recent Comments