Scott Stratten, better known as @UnMarketing on Twitter, has written a book about Marketing that didn't seem like it was about Marketing at all. I read it. I loved it. You will too.
You see, this isn't a book about Marketing in the traditional sense, where you're given all the tricks you need to boost sales, lower customer churn, drive website traffic, and automate half your marketing tasks, all in only four hours a week. On the contrary, Scott vehemently argues against all things automated and describes how his "overnight success" actually took him years of building strong relationships based on trust. Success in business isn't for the weary, folks.