Not only is Chris a marketing and social media rockstar, creator of "your second favorite blog", and a sought after speaker, he goes ahead and leaps into my genre and writes a very useful post for anyone who presents.
Faux anger aside, Chris hits some super-important points to help presenters of all shapes, sizes, and experience levels create and deliver a memorable presentation. And if you consider my writings to be any shred of useful, then his is pretty much gospel, as he has given close to a thousand presentation over the years to rave reviews and constant speaking requests.
Start with a Plan
One of Chris' tune-up tips was to start with a plan and know it by heart. He notes that while many people think they have a plan, that's not necessarily true. Chris writes, "They have slides, and those are arranged in an order, but if I shut their laptop lid, there is absolutely no plan."
Your story structure is paramount in creating a memorable and effective presentation. Always make sure your presentation boils down to a singular main point that may expand to two or three sub-points, but that's it. Make sure you know EXACTLY what you want your audience to walk away from the presentation with. You've got to know this by heart, because if your equipment fails, it's just you and your thoughts...
From there, work to create an effective but relatively brief introduction stating where we are now and where we will/can be. Tie the presentation together at the end by recapping your main/sub points, and make sure to leave the audience with the final thought of what can/will be, or what's possible. I'm greatly oversimplifying it, but even formatting your presentation (this doesn't just mean "slides" either) to fit this type of story framework will help you create a coherent and engaging presentation.
And of course, don't start your presentation in PowerPoint.
Below are the other three tips Chris covered, which you can read about in his article, so I've hyperlinked them to related posts of mine that you may find useful.
- Your part in the presentation (appearance matters)
- Structuring your presentation (including WIIFM?)
- Your promise to the audience (and this post too about loving your audience)
- Practice is EVERYTHING!
Let me know what you thought about the article? What points did you like?